Lindsay Gordon


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Nine West Seeks ‘Vintage Voices’

Brand Marketing

NEW YORK Nine West is looking for the voice of its Vintage America Collection. The fashion retailer tapped singer/songwriter Miranda Lee Richards to help conduct an online talent search at [...]

This is a Profile

Nine West Seeks ‘Vintage Voices’

Brand Marketing

Nine West is looking for the voice of its Vintage America Collection. The fashion retailer tapped singer/songwriter Miranda Lee Richards to help conduct an online talent search at Youtube.com/ninewestfashion. The [...]

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Back-to-School Spend Strong for College Students

Brand Marketing

NEW YORK Parents and students won’t skimp on college school supplies this year. However, back-to-school spending for grade school children is expected to experience a steep decline, according to the [...]

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Grey Goose Toasts BET’s ‘Rising Icons’

Brand Marketing

BET Networks, in conjunction with Grey Goose vodka, will debut a TV and concert series dubbed Rising Icons on July 27. Each 30-minute episode will offer a glimpse into the [...]

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BET, Grey Goose Launch ‘Icons’ Series

TV / Video

BET Networks, in conjunction with Grey Goose vodka, will debut a TV and concert series dubbed Rising Icons on July 27. Each 30-minute episode will offer a glimpse into the [...]

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Evian Babies Get All the Breaks

Brand Marketing

NEW YORK Evian Natural Spring Water is looking to break-dancing babies to energize its brand. The upscale water brand this week is launching its new “Live young” global advertising campaign. [...]

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Evian Replenishes Brand with Break-Dancing Babies

Brand Marketing

Evian Natural Spring Water is looking to break-dancing babies to energize its brand. The upscale water brand, this week, is launching its new “Live Young” global advertising campaign. The ads, [...]

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Doritos Bags Blink-182, Big Boi

Brand Marketing

Instead of a concert ticket, Doritos is asking consumers to buy a bag of its Late Night chips in order to check out exclusive blink-182 and Big Boi concert footage. [...]

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Starbucks Revamps Menu With Healthier Fare

Brand Marketing

NEW YORK Starbucks today announced a major overhaul of its food menu. In addition to adding a flurry of new products, the coffee giant is cutting all artificial flavors, dyes, [...]

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Starbucks Revamps Menu with Healthier Fare

Brand Marketing

Starbucks today announced a major overhaul of its food menu. In addition to adding a flurry of new products, the coffee giant is cutting all artificial flavors, dyes, high-fructose corn [...]

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Kellogg Adds Honey to Target Hispanics

Brand Marketing

The Kellogg Co. is adding a little honey to Corn Flakes to cement its popularity among Hispanic consumers as well as the over-55 crowd.  Corn Flakes with a Touch of [...]

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Monte Carlo Resort Pokes Fun at the Pretentious

Brand Marketing

Recognizing consumers are looking for more value for their dollars, the Monte Carlo Resort and Casino in Las Vegas puts an unconventional spin on luxury with its new ad campaign, [...]

This is a Profile

Monte Carlo Resort Pokes Fun at the Pretentious

Brand Marketing

NEW YORK Recognizing consumers are looking for more value for their dollars, the Monte Carlo Resort and Casino in Las Vegas puts an unconventional spin on luxury with its new [...]

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Dew Fuels Up With ‘World of Warcraft’

Brand Marketing

NEW YORK Mountain Dew is offering up some more “Game Fuel.” The PepsiCo-owned brand has launched two limited-edition line extensions inspired by Blizzard Entertainment’s World of Warcraft. The two varieties of [...]

This is a Profile

Dew Fuels Up with ‘World of Warcraft’

Brand Marketing

Mountain Dew is offering up some more “Game Fuel.” The PepsiCo-owned brand has launched two limited-edition line extensions inspired by Blizzard Entertainment’s World of Warcraft. The two varieties of Game Fuel [...]