Lisa Utzschneider


This is a Profile

Why Esports May Be the Next Great Frontier for Marketers

Brand Marketing

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.

This is a Profile

Why Live Video Is Now a Must-Buy for Marketers and Brands

Digital

From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in [...]

This is a Profile

Why You Should Be Ready to Talk About Data This Year at Cannes

Brand Marketing

Data is arguably the most disruptive force in digital advertising today.

This is a Profile

In a World of Long-Form Video, Make Your Ads Count

Brand Marketing

Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and [...]