Louise Sanborn


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3 Things We Learned From Vice’s Transition to TV

At the 2015 NewFronts, Vice Media previewed a slate of 10 TV shows to a room full of ad buyers, press and various attractive 20-somethings. The Brooklyn-based company provided no [...]

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What Everyone Will Be Talking About at the NewFronts This Year

No longer a sideshow to the glitzy, glad-handing TV UpFronts, the Digital Content NewFronts have come into their own. A digital offshoot of traditional television's annual ad sales event, the [...]

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What the Success of Honda’s ‘Community’ Campaign Says About Millennials and Branded Video

Don't buy into the fear-mongering: Millennials still care about watching TV, and they want to watch TV on their TV sets.

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How Movie Marketers Are Using Online Video to Drive Ticket Sales

There has never been more competition for people's time and attention than there is today. While any marketer knows this, movie marketers probably know it best of all. They launch [...]