Lucia Moses


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Consumers Seem to Be Falling Out of Love With Brands

Brand Marketing

More people today are using online reviews—sidestepping the role of marketers—and look at both the good and the bad before making a buying decision. Meanwhile, generics are gaining on name [...]

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A Look at How Phablets Compare in Size

Digital

As smartphones get bigger, tablets have gotten smaller, and the phablet is the result. Check out the below to see how some of the latest on the market size up. 

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A Comparison of the Challenges and Opportunities in the Tribune Publishing-Time Inc. Spinoffs

Digital

Tribune Publishing and Time Inc. are set to spinoff as independent companies later this year, following News Corp's separation from Rupert Murdoch's media empire last year. Both have illustrious pasts, [...]

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People Aren’t Always Honest About Their Locations

Digital

As a marketer, you’ve mastered location-based marketing. Your pizza is hot, it’s lunchtime, and you’ve pinpointed those smartphone-carrying consumers who are in spitting distance of your store. But what if [...]

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A Look at Kids’ Exposure to Ads

Digital

Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and [...]

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4 Specialty Shops Trying to Make a Native Ad Land Grab

Brand Marketing

With marketers increasingly wanting to become content creators, a number of specialty shops are trying to get in on the business that publishers and brands also are laying claim to. [...]

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The Wall Street Journal Launches Native Ad Studio

Digital

The Wall Street Journal is jumping on the native ad bandwagon with the launch of a new content division, WSJ. Custom Studios. The division will offer the Journal’s first native [...]

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Ezra Klein Explains His New News Site, Vox

Digital

Ezra Klein’s forthcoming news site will be called simply Vox and will be an antidote to the “vegetables” approach to news, he announced in a video post-style manifesto last night.

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New York Magazine Launches Vulture Festival

Digital

New York magazine is extending its entertainment site Vulture to its first live event. The Vulture Festival, set to be announced today, will consist of 16 events for consumers that [...]

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Eric Danetz Named Publisher of Fortune

Digital

Fortune is getting a publisher after all: Eric Danetz. The business title hasn’t had someone in that role since 2012.

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Newsweek Relaunches in Print With Bitcoin Coup

Digital

Newsweek returns to newsstands Friday with a small press run (70,000), but it’s hoping to make a big impact with its cover story, which claims to have actually tracked down [...]

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Time Relaunches Web Redesign

Digital

Time rolled out its long awaited Web redesign Wednesday night, and lest anyone miss it, it's debuting in tandem with an elaborate multimedia project on the new One World Trade [...]

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LinkedIn Expands Advertising Product to Mobile

Digital

If you're a LinkedIn member, you might start seeing more ads from the professional social network.

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Flipboard Buys Mobile Newsreading App Zite From CNN

Digital

Flipboard announced today it is buying Zite, one of its smaller rivals in an increasingly crowded space of mobile newsreading apps. In addition to the acquisition, the deal includes a [...]