Marian Salzman


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Why Privacy, Gender and Simplicity Will Be on Consumers’ Minds in 2017

Brand Marketing

Good riddance, 2016. For many of us, it was 12 long months full of bad news, fake news and surreal news, the most controversial election anyone can remember, plus too [...]

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Picking Up Fallen Domino’s

Brand Marketing

As if dealing with a severe economic recession were not enough, corporate executives have a new scenario to keep them awake at night: rogue employees trashing their brand’s reputation through [...]

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A Promise?

Brand Marketing

The American Dream has been like the polestar for my generation. We grew up trusting its constant light to guide our lives, comforted and inspired by the way it made [...]

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Prime Angst: The Ricochet Effect

Brand Marketing

We’ve been reading woeful articles about the subprime mortgage mess for more than a year now, but it was just the prelude to a much larger global disaster. As New [...]

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Art & Commerce: That’s So Next Year

Brand Marketing

With more companies, brands, products, messages, media outlets, content purveyors and platforms out there than ever before, people are locked in constant decision-making mode. What’s worthy of my time? What [...]

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Art & Commerce: Marketing to Muslims

Brand Marketing

Over the past year, we’ve become acutely aware that most brands and marketers are turning a blind eye to the multibillion- dollar American Muslim market. Maybe they don’t recognize that [...]

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Marketing to Muslims

Brand Marketing

Over the past year, we’ve become acutely aware that most brands and marketers are turning a blind eye to the multibillion-dollar American Muslim market. Maybe they don’t recognize that there [...]

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What’s Next?

Brand Marketing

“The future lies ahead,” intoned humorist Mort Sahl. He got a laugh with that line because although he sure sounded bold, he couldn’t have been more careful. After all, no [...]

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Spilt Champagne

Brand Marketing

The playas in the club are no longer raising glasses of Cristal, at least not the playas at Jay-Z’s upscale 40/40. Cristal—which can sell for up to $600 a bottle—has [...]

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Chattering Classes

Brand Marketing

So, Commercial Alert wants the FTC to investigate buzz marketers for “large-scale deception.” Why would we ask buzz marketers to play by a strict set of rules in a world [...]

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When The Numbers Lie

Brand Marketing

Does the absence of reliable polling information leading up to the final hours of Election Day spell the end of conventional market research as we know it? We’ve learned the [...]

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What to Expect in 2004

Brand Marketing

Today’s a quasi-vacation day, so I’m writing this article in a Greenwich Village cafe, where people are on high alert about a possible terrorist attack and where a casual e-invitation—”Do [...]