Mariana Lemann/marketing Y Medios


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Target Engages Grupo Gallegos for Projects

Brand Marketing

NEW YORK Grupo Gallegos said it has been selected by Target.com to handle the retailer’s Hispanic online initiatives.The Long Beach, Calif.-based agency will oversee strategic planning, positioning, creative development and [...]

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Ford Speaks ‘Spanglish’ for Edge SUV

Brand Marketing

NEW YORK “Temptation,” a 30-second TV spot crafted by Zubi Advertising for the new Ford Edge SUV, will debut on Hispanic television networks on Dec. 24. But the twist is [...]

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Firefly Joins San Jose Network

Brand Marketing

NEW YORK Firefly has joined Chicago-based marketing communications group the San Jose Network, adding entertainment expertise and creative experience to its overall service offering.Miami-based Firefly was launched in September.San Jose [...]

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Mexico’s ‘Kena’ Readies U.S. Launch

Brand Marketing

NEW YORK Megazines Publications and Mexico-based Grupo Editorial Armonia next year will launch a U.S. Hispanic version of 30-year-old Mexican women’s title Kena.Kena‘s first bimonthly U.S. issue, produced by a [...]

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Prado Launches FireFly

Brand Marketing

NEW YORK Hector Prado, co-founder of advertising agency The Lab, has parted ways with partner Pablo Trench to launch his own company, FireFly. The Colombia-born creative said FireFly actually started [...]

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Corona Mulls 4 Hispanic Shops

Brand Marketing

NEW YORK Constellation Brands, the U.S.-based company that holds the distribution rights for Mexican beer Corona, is poised to select an agency to handle advertising aimed at Hispanics for its [...]

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Wrigley Taps Bravo for Hispanic

Brand Marketing

NEW YORK The Wm. Wrigley Jr. Co. has selected The Bravo Group as its lead Hispanic agency following a review. The New York-based WPP Group shop will develop creative and [...]

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Wing Latino Wins Goya

Brand Marketing

NEW YORK Wing Latino will handle creative and media duties for Goya Foods for both the Hispanic and general markets, the shop said today.The assignment followed a three-month review, said [...]

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Former Wing Latino ECD Opens Shop

Brand Marketing

NEW YORK Roberto Alcazar, former executive creative director of Grey’s Wing Latino, has launched EO Agency, a company focused on branded entertainment.Alcazar, who in May quit Wing Latino after almost [...]

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Time Warner Picks Hispanic Shop for L.A.

Brand Marketing

NEW YORK Grey-owned Hispanic shop Wing Latino confirmed it has been awarded the Time Warner Cable advertising account for the Los Angeles area.Other agencies competing for the account in the [...]

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Bromley Crafts Payless Hispanic Push

Brand Marketing

NEW YORK Payless ShoeSource has launched a Spanish-language campaign featuring the company’s new logo and tagline.The work, crafted by San Antonio, Texas-based Bromley Communications, is pegged to the back-to-school season [...]

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Time Warner Cable Mulls 3 for L.A.

Brand Marketing

NEW YORK Time Warner Cable has narrowed its search for a Hispanic advertising agency in the Los Angeles market, and a decision is expected next week, according to sources. The [...]

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Hyundai Evolves Hispanic Campaign

Brand Marketing

NEW YORK Hyundai Motor America next month will unveil the second Spanish-language television spot of its “Inspira respeto” campaign, an initiative crafted by del Rivero Messianu DDB, which won the [...]

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Wickes Launches Hispanic Effort

Brand Marketing

CHICAGO Wickes Furniture today launches its first advertising aimed at Hispanic consumers. The ads crafted by Lapiz debut here and in Los Angeles.After winning the Carol Stream, Ill.-based client in [...]

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Fruit of the Loom Weaves Sheer Poetry

Brand Marketing

LOS ANGELES Fruit of the Loom fuses fashion and literature in a TV spot promoting its women’s underwear line.“Poem,” crafted by Long Beach, Calif.-based shop Grupo Gallegos, airs on Spanish-language [...]