Mark Dolliver


  • Welcome to the Simple Life?

    Brand Marketing

    It's one of the bits of conventional wisdom now accumulating about how the economic downturn will affect people's behavior: After years of frenzied getting and spending, Americans won't be sorry to simplify their lives. The catch is, most Americans already believe they lead simple lives.

    The Other Ways of Being Healthy

    Brand Marketing

    Monday Miscellany

    Brand Marketing

    * Four percent said they already own a 3-D television set, and another 11 percent plan to buy one in the next two years. (Infogroup/ORC) * On any given day, […]

    What Women Like in Online Shopping

    Brand Marketing

    What do women like best about online shopping? In a poll by BlogHer and Create With Context among women in 10 big U.S. cities, the top-ranked reason was “I can […]

    When Pets Go on Vacation

    Brand Marketing

    Fido needs a getaway too, from time to time. And he gets one, judging by the results of an AP-Petside.com survey conducted by GfK Roper Public Affairs & Corporate Communications. […]

    Energy Savers: Simple Messages Lack Power

    Brand Marketing

    Marketers of energy-efficient goods have already made the easy sales to early adopters, says a new report from the Shelton Group. Now they must get through to the “holdouts,” who […]

    ‘Save Money’ No Longer a Realistic Promise

    Brand Marketing

    Marketers of energy-efficient goods have already made the easy sales to early adopters, says a new report from the Shelton Group. Now they must get through to the “holdouts,” who […]

    Monday Miscellany

    Brand Marketing

    * Motorists who bought a new car are hanging onto it for an average of 63.9 months, up from 54.6 months in first-quarter 2008. (R.L. Polk) * Sixty-six percent said […]

    Given the Choice, They’d Like Fewer

    Brand Marketing

    In theory, it’s nice for shoppers to have lots of options. But research last month by Omnicom Media Group’s PHD unit adds to the literature identifying “choice fatigue” as a […]

    Family Still Matters Most

    Brand Marketing

    Laments about the decline of the traditional family have become a tradition in their own right as households with married parents and a couple of rosy-cheeked kids have ceased to […]