Matt Eaton

  • Can Chinese Brands Compete on Global Stage?

    Brand Marketing

    Chinese brands have the opportunity to improve and possibly overtake Western brands, but must first improve key issues of quality, trust and reliability, a new report has found. The Association […]

    Korean Air Sets Global Strategy

    Brand Marketing

    Korean Air is launching a new global theme, “For life on a whole new scale.” That positioning replaces “What Korean Air is made of,” which debuted in 2007. The latest […]

    Aegis Buys Aussie Firm

    Brand Marketing

    U.K. holding company Aegis has confirmed it will acquire Australia’s largest independent media buying consortium, Mitchell Communication Group, in a deal worth about $360 million. Harold Mitchell, executive chairman of […]

    Google Changes China Tactics


    Google will stop redirecting users of its China search engine to its Hong Kong site after Chinese officials threatened to pull its Internet operating license. Google shut down its China-based […]

    GroupM Takes On Global Chengdu Biz

    Brand Marketing

    WPP’s GroupM has been awarded a global media contract from the Chengdu Municipal Government to promote the image of Chengdu, China. The campaign will initially cover Taiwan, Hong Kong, Japan, […]

    Sorrell Preps Asian Buying Spree

    Brand Marketing

    WPP Group is set to restart its acquisition strategy across the Asia-Pacific region, with chief executive Martin Sorrell saying eight deals are currently on the table. Speaking at The Financial […]

    News Corp. Makes Exec Move in Asia

    TV & Streaming

    As News Corp. seeks to expand its sprawling business interests across Asia, the media group has made a key appointment to its Hong Kong-based regional HQ. Sarah Harden (pictured), currently […]

    Push Says ‘There’s Nothing Like Australia’

    Brand Marketing

    After years of controversy and missteps, Tourism Australia is taking a different approach to traditional tourism advertising, asking locals to chip in with the promotions. From next month, the government […]

    Google Makes Good on China Threat


    After months of negotiations with Chinese officials, Google has stopped censoring its search and news results in China and started redirecting local users to its Hong Kong site. The move […]

    Panasonic Hires UM for Aussie Media

    Brand Marketing

    Panasonic Australia has handed its media account to Universal McCann after a final three-way pitch with Ikon and OMD to handle all aspects of its media business. Essence Media had […]