Matt Freeman


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For the Love of the Game

Brand Marketing

Gaming may well be the best brand medium in history. Games are a most unlikely modern medium — one where consumers willingly spend huge sums of time, are relaxed, focused [...]

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Save Yourself

Brand Marketing

Brutalizing a seminal Michael Stipe lyric in the interest of making a point about advertising may seem sinful to some. But the magnitude of my recent suspicions calls for drastic [...]