Matt Polsky

  • The Rise of the Subject Matter Expert: How Google+ Influences Google’s Search Rankings


    In the past year, major updates to Google’s search quality algorithm have discouraged Search Engine Optimization (SEO) professionals from cutting corners, forcing less reputable companies out of business. The new landscape set forth by Google requires businesses and content curators to produce genuine, relevant subject matter that people want to read and share. Even more important is the fact that Google has started weighing the influence of an individual more than that of a brand or a website.