Matthew Fields


  • This is a Profile

    Starburst Juices Up Lineup With Gummi Bursts

    Brand Marketing

    As Mars expands its line of Starburst candies with the addition of Gummi Bursts, an integrated ad campaign comprising TV and online elements was unleashed this week under the tagline […]

    This is a Profile

    Gummi Bursts Juice Up TV, Online

    Brand Marketing

    NEW YORK As Mars expands its line of Starburst candies with the addition of Gummi Bursts, an integrated ad campaign comprising TV and online elements was unleashed this week using […]

    This is a Profile

    Mintel: Frozen Novelty Desserts Heating Up

    Brand Marketing

    A recent report from Mintel forecasts that the bulk of growth in the matured ice cream market will occur via the frozen novelties category. Old-fashioned, regular ice cream recorded a […]

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    The Athlete’s Foot Gets a Makeover

    Brand Marketing

    As The Athlete’s Foot moves forward with a major rebranding program, parent company NexCen Brands has appointed Darius Billings as director of retail brand marketing and merchandising at NexCen Franchise […]

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    Study: At-Work Consumers New Target for Advertisers

    Brand Marketing

    A new consumer intelligence study suggests that American marketers should focus on the workplace for advertisements in deference to in-home initiatives. Americans are now spending 60% of their waking hours […]

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    Bank of America Hopes for a Hit with All-Star Promos

    Brand Marketing

    With the 79th Major League Baseball All-Star Game fast approaching at Yankee Stadium, Bank of America is hoping its promotional activities leading up to the game will keep its brand […]

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    Aveda Founder’s New Venture: Hairspray So Organic You Can Drink It

    Brand Marketing

    Years ago, Saturday Night Live ran a fake ad for a product called Shimmer that was both a floor wax and a dessert topping. Now Horst Rechelbacher, the man who […]

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    Disney Licensed Merchandise Sales to Hit $30 Billion

    Brand Marketing

    Licensed merchandise sales are hot at the “House of Mouse.” Disney announced this week at the International Licensing Expo in New York that its global retail sales of licensed merchandise […]

    This is a Profile

    In-Game Ads Head to PlayStation 3

    Digital

    Sony is opening up its PlayStation 3 platform to allow brands to advertise on the medium. The deal could be worth $100 million over three years to Sony Computer Entertainment […]

    This is a Profile

    In-Game Ads Head to PlayStation 3

    Digital

    NEW YORK Sony is opening up its PlayStation 3 platform to allow brands to advertise on the medium. The deal could be worth $100 million over three years to Sony […]