Melissa Hoffmann


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This Is What Consumers Want From New Tech

Digital

What needs and priorities define the contemporary American consumer? The Future Foundation took a look at some key trends shaping modern life, and using its findings, selected four startups the [...]

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Is Your Company’s Digital Transformation Really Happening?

Digital

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear [...]

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Why Mobile Payments Are a Millennial Must

Brand Marketing

With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and services is experiencing disruption.

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Here’s How You Can Get People to Want to Click on Your Mobile Ads

Digital

Data usage on smartphones continues to outpace voice usage, according to the latest installment of the Consumer Intelligence Series from PricewaterhouseCoopers, which looks at consumer desires and concerns about mobile [...]

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March Madness Case Study Shows How to Get Viewers to Ignore That Second Screen

Digital

A March Madness case study by Time Warner MediaLab found that customized ads got viewers to "snap back" to the TV from distracting second-screen devices.

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Here’s a Look Inside Grocery Shoppers’ Minds and Baskets

Digital

Maybe it's the sale on cauliflower or the free cheese samples in aisle six, but these days, everyone loves the weekly trip to the supermarket. Here is a closer look [...]

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Attention Brands: This Is How You Get Millennials to Like You

Brand Marketing

How can a brand get that coveted millennial nod? It's all about talking to them in their own language. 

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How Price Affects a Consumer’s Path to Purchase

Brand Marketing

Knowing and trusting a brand is a prime consideration for penny buys while good reviews top the list of criteria for expensive purchases. Here's how the buying journey differs for [...]

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The Week’s Best Parties: From Central Perk to Central Park [Photos]

Brand Marketing

Adweek's new Facetime section pulls together pics from the hottest parties in the industry. Here's a look at last week's bashes in New York and beyond.

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People Who Prefer Local to National News Tend to Be Bigger Social Sharers

Digital

People who read predominately community news were found to be more active sharers of the news on social media sites in a study of more than 2,300 adults by Advance [...]

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These Top New Supermarket Products Show How Much We Love Carbs

Brand Marketing

Eating low carb, minimally processed foods may be the diet fad du jour, but clean eating doesn’t stand a chance against the likes of Eggo’s new blueberry cobbler waffle variety, [...]

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A Glimpse Into Marketers’ Social Media Strategies

Brand Marketing

Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales.