Melissa Rudy


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    Lysol Buys Ad Around Google Searches for ‘Ebola’

    Digital

    Lysol capitalized on the recent Ebola scare by purchasing a sponsored placement on Google searches for "Ebola," Motherboard reported. 

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    CVS Pulls the Plug on Apple Pay

    Digital

    Just days after Rite Aid discontinued its use of Apple Pay, CVS has followed suit. The pharmaceutical company announced on Saturday that it would no longer accept payments through Apple's new system, according to USA Today.

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    Chevy and MLB Ran an Unusually Cool Twitter Effort

    Brand Marketing

    Chevrolet shut down its Twitter page last Friday so it only included baseball fans, a General Motors rep tells Adweek. From noon until 4 p.m., Major League Baseball's 3.8 million followers on the digital platform were permitted exclusive access to the event.

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    Roku’s New Video Ad Network Will Target Highly Specific Audiences

    Digital

    Roku is poised to launch a video advertising network, according to The Wall Street Journal today.

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    Snapchat Pictures Hacked From Third-Party Site

    Digital

    Hackers have reportedly breached hundreds of thousands of Snapchat photos from a third-party site. On Sunday, more than 200,000 photos of teenagers were posted online, per The Guardian.

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    Once Again, Apple and Google Take the Top 2 Slots on Interbrand’s List of Best Global Brands

    Brand Marketing

    Apple and Google have once again snagged the top two spots on Interbrand’s list of the 100 Best Global Brands.

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    New Electrolux Film Looks at Impact of Technology on Fashion

    Brand Marketing

    Digital distributor FilmBuff will handle the distribution of The Next Black, a documentary that chronicles the impact of technology on the fashion world.

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    Chris Hardwick Strikes a Deal to Monetize His Company’s Popular Nerd Podcasts

    Digital

    Nerdist Industries, the multi-platform entertainment publisher founded by actor Chris Hardwick, announced a new partnership Wednesday with Midroll Media, provider of the industry's first dedicated pod monetization serv

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    EBay and PayPal Will Part Ways in 2015

    Digital

    After a strategic review, eBay has announced plans to spin off PayPal as a separate business in 2015.

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    Crispin Porter + Bogusky Will Bring Corona Beer to Brazil

    Brand Marketing

    Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency's new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle the product launch.