Chevy and MLB Ran an Unusually Cool Twitter Effort
Chevrolet shut down its Twitter page last Friday so it only included baseball fans, a General Motors rep tells Adweek. From noon until 4 p.m., Major League Baseball's 3.8 million followers on the digital platform were permitted exclusive access to the event.
Roku’s New Video Ad Network Will Target Highly Specific Audiences
Once Again, Apple and Google Take the Top 2 Slots on Interbrand’s List of Best Global Brands
Apple and Google have once again snagged the top two spots on Interbrand’s list of the 100 Best Global Brands.
New Electrolux Film Looks at Impact of Technology on Fashion
Chris Hardwick Strikes a Deal to Monetize His Company’s Popular Nerd Podcasts
Nerdist Industries, the multi-platform entertainment publisher founded by actor Chris Hardwick, announced a new partnership Wednesday with Midroll Media, provider of the industry's first dedicated pod monetization serv
Crispin Porter + Bogusky Will Bring Corona Beer to Brazil
Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency's new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle the product launch.