Michael Litt


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2 Reasons Every Marketing Campaign Needs a Video

Emerging Tech

Ask marketers and they'll tell you one of the top priorities for the year is developing and using video more effectively to meet customer's expectations. In fact, according to TopRank [...]

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How Marketers Can Tie Video Assets to ROI

General

Although 70 percent of B-to-B marketers are using video, only 58 percent believe they're using it effectively. This can largely be attributed to not optimizing content before releasing it, and [...]

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Too Many Brands Expect Viral Video Magic

Digital

Branded video presents a huge opportunity for marketers to capture and persuade a target audience. However, I continue to see companies make critical mistakes with online video content.