Michael Schrage


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Media Roundtable: Does the Upfront Have to Change?

Brand Marketing

For years there’s been talk that the upfront television ad marketplace is an outdated concept. This TV season, that chatter has grown louder and more insistent as the networks try [...]

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IQ Interactive Special Report – Q&A with Bertelsmann Music Group CEO, Strauss Zelnick

Brand Marketing

The real threat to music companies isn’t piracy, it’s ignoring the technologies that make it possible. The cynical might describe Bertelsmann Music Group CEO Strauss Zelnick’s glittering rƒsumƒ as a [...]

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COMMUNICATIONS REPORT: Is Advertising Passe?

Brand Marketing

How below-the-line services are threatening the once-mighty TV commercial Sipping cabernet on the beach at the American Association of Advertising Agencies confab in Bermuda, the CEO of a top agency [...]

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Adweek 2000 Media and Technology: Fork in the Road

Brand Marketing

Agencies must alter their course if they plan to be competitive in the future marketplace At David Ogilvy’s memorial service last month, one of his former protƒgƒs displayed no trace [...]

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The IQ Q&A: Steve Riggio

Brand Marketing

Barnes & Noble is betting that the printed word will be a best seller in cyberspace. Barnes & Noble sued Amazon.com for its claim that it is the world’s largest [...]