Michelle Castillo


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This Agency Can Create Your Campaign, Publish Your Book and Drop Your Album

Brand Marketing

Specs Who Ecd Jim Harper (l.) and president and owner Dave Scott What Full-service ad agency Where St. Louis

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How to Make Branded Content That Resonates With Millennials

Brand Marketing

Specs Current gig Branded entertainment creative director, AwesomenessTV Previous gig Executive producer and creator, Fashion Star Age 45

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Toyota’s Scion Music Label Puts Artists First

Brand Marketing

In order to reach the coveted millennial demographic, Scion is attempting to speak to them through music. Since 2003—a year after the Toyota car brand was launched—it's run record label [...]

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How a Twitter Account Turned Into a $500,000 a Year Business

Digital

Kris Sanchez always had a hobby of looking up random trivia, or as he put it "the most unimportant things you'll ever need to know." In 2011, he began experimenting [...]

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How Virtual Reality Could Revolutionize Ads in the Sports Industry

Digital

From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get [...]

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Bombay Sapphire’s App Makes Custom Tonics For Your Gin

Brand Marketing

As the popularity of celebrity mixologists and bespoke cocktails grows, Bombay Sapphire wants consumers to make the gin and tonic their drink of choice. To encourage more drinkers to pick [...]

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Snapchat Debuts Video Ads for 2 Cents a View

Digital

Snapchat wants companies to know its not just for millennials: Advertisers can find a home there as well.

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Pilates Trainer Explains Why She Photoshopped Her ‘Perfect Body’ in Viral Video

Digital

Online commenters can be unusually cruel, especially since they can remain anonymous, hiding behind their computer screens. No one knows that better than Pilates trainer Cassey Ho, who is behind [...]

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Whistle Sports Pitches Its New Stars for the Millennial Generation

Digital

While other multi-channel networks tout their creators' deep connection with their audiences through personal vlogging or comedy skits full of millennial humor, Whistle Sports believes it can resonate in a [...]

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Collective Digital Studio Lets Talent Do The Talking

Digital

When brands buy native content, they want to know the mindset of the influencers. So, to convince advertisers to devote part of their budgets to Collective Digital Studio, the multi-channel [...]

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Defy Media Shows Off Its Small Yet Mighty Presence

Digital

Online production house Defy Media might not have as many creators on its roster as multi-channel networks do, but it wants advertisers to know it has just as much reach and resonance [...]

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Machinima Is Ready to Own the Comic and Gamer Audience

Digital

When it comes to digital content for die-hard millennial fans of gaming, comics and other geek-out subjects, Machinima is one of the top purveyors in the space. However, even though it [...]

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Machinima Renews Online Reality Series AFK for a 4th Season

Digital

Reality TV might not be as hot as it used to be, but Machinima is still seeing success with the genre online. The multi-channel network has renewed travel competition Away From [...]

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Why The Voice Is So Successful When It Comes to Twitter Hashtags

TV / Video

The Voice is one of the most popular reality television series today, thanks not only to the fans who watch the show but also to those who actively discuss it on [...]

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Vice Remains Coyly Mum on ‘New Channel This Fall’

TV / Video

One of the worst-kept secrets this Upfront and Digital Content NewFronts season is that Vice is expected to ink a deal with A+E Networks to get its own channel. While [...]