Michelle Graff


  • Cash4Gold Faces Class-Action Lawsuit

    Brand Marketing

    A class-action lawsuit has been filed against the parent company of Cash4Gold, claiming the company misrepresented its services and defrauded customers who sent in their gold jewelry in exchange for [...]

    Cash4Gold Faces Class-Action Lawsuit

    Brand Marketing

    LOS ANGLES A class-action lawsuit has been filed against the parent company of Cash4Gold, claiming the company misrepresented its services and defrauded customers who sent in their gold jewelry in [...]

    Will Interactive Displays Appeal to Consumers?

    Brand Marketing

    Vickie Blevins of James Middleton Jewelers has noticed a trend that she believes does not bode well for the store’s future. Customers swarm her Memphis, Tenn., store for 40th and [...]

    Can Jewelers Stay Afloat in Sea of Sales?

    Brand Marketing

    It’s almost as if someone turned on the switch for the blue-light special and forgot to flip it back off. From exclusive boutiques to nationwide chain stores, retailers were slashing [...]