Michelle Jeffers


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Behind Dove’s ‘Real Beauty’

Brand Marketing

Two years ago, during a strategy meeting, a largely female agency-client team tried to convey to their male colleagues the feelings of frustration that women feel when confronted with most [...]

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Word On The Street

Brand Marketing

L ast August, an athletic shoemaker took a novel approach to commercial advertising, both online and on TV. Instead of the usual offerings of hot-shot sports prowess or polished beauty [...]

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No Product Demo for This Packaged Good

Brand Marketing

A national Clorox TV and print campaign that breaks today eschews packaged-goods tradition: It includes no product demo, nor does it target competitors of the new Formula 409 Wipes. Instead, [...]

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S.F. Showdown in Veritas Media Finals

Brand Marketing

SAN FRANCISCO Veritas Software has named three finalists in the review for its $20 million media account, confirmed Select Resources International.Making the cut are Interpublic Group’s Universal McCann, Grey Global [...]

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Goodby to Pass on E*Trade Defense

Brand Marketing

SAN FRANCISCO Goodby, Silverstein & Partners won’t defend the estimated $35-40 million ad account of online broker E*Trade, which has hired Select Resources International to manage its review, the client [...]

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Venables’ Hipster Mission: ‘Keep It Cool’ for Napster

Brand Marketing

Napster, the former file-swapping service, will get a major relaunch at the hands of Venables, Bell & Partners. The San Francisco shop, hired last week, will have the opportunity to [...]

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Old Navy Queries Hispanic Shops

Brand Marketing

SAN FRANCISCO Gap Inc.’s Old Navy on Friday issued requests for proposals to three Hispanic agencies for a national television project, the client confirmed.Vidal Partnership in New York; Lapiz in [...]

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Taco Bell Wraps Its Caesar Salad to Go

Brand Marketing

SAN FRANCISCO Taco Bell is launching a new chicken Caesar burrito with an advertising campaign set to break Sunday that positions the product as being too tasty to put down.The [...]

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Venables Chosen for Napster Relaunch

Brand Marketing

SAN FRANCISCO Independent Venables, Bell & Partners has been chosen by Roxio to handle creative chores for the relaunch of its newly acquired Napster online music service brand, the client [...]

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Gateway Taps Schwartz for New PR Initiative

Brand Marketing

SAN FRANCISCO Gateway has hired Schwartz Communica-tions to handle public relations as it refocuses its business-to-business division.Schwartz Communications, an independent based in Waltham, Mass., will handle the account out of [...]

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SenaReider Is on Lookout for Big Brothers

Brand Marketing

SAN FRANCISCO A one-sided chess game is the poignant focus of a new pro bono campaign created by SenaReider to highlight the lack of men in the Big Brothers’ program.The [...]

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Schwartz to Relaunch Gateway B-to-B Unit

Brand Marketing

SAN FRANCISCO Gateway has hired Schwartz Communications to handle public relations as it refocuses its business-to-business division, the agency said.Schwartz Communications, which will handle the account out of its San [...]

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The Wider World of Advertising

Brand Marketing

Creatives think bigger as commercials invade movie theatersIn New York, they’ll throw their shoes at the screen,” says TBWA\Chiat\Day creative director Joseph Mazzaferro on movie-audience reaction to shoddy commercials. “The [...]

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Signs of Online Life at Ad:tech

Brand Marketing

Search ads a hot topic as old spirit returns to conferenceAd:tech, once one of the hottest online ad conferences, has gotten its groove back. More than 3,000 people showed up [...]

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Grey Gets Interim Lottery Contract

Brand Marketing

SAN FRANCISCO The California Lottery Commission on Friday voted to extend its contract with Grey Global Group’s Grey on an interim basis until it selects a new shop in the [...]