Michelle Jeffers

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Behind Dove’s ‘Real Beauty’

Brand Marketing

Two years ago, during a strategy meeting, a largely female agency-client team tried to convey to their male colleagues the feelings of frustration that women feel when confronted with most [...]

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Word On The Street

Brand Marketing

L ast August, an athletic shoemaker took a novel approach to commercial advertising, both online and on TV. Instead of the usual offerings of hot-shot sports prowess or polished beauty [...]

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No Product Demo for This Packaged Good

Brand Marketing

A national Clorox TV and print campaign that breaks today eschews packaged-goods tradition: It includes no product demo, nor does it target competitors of the new Formula 409 Wipes. Instead, [...]

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S.F. Showdown in Veritas Media Finals

Brand Marketing

SAN FRANCISCO Veritas Software has named three finalists in the review for its $20 million media account, confirmed Select Resources International.Making the cut are Interpublic Group’s Universal McCann, Grey Global [...]

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Goodby to Pass on E*Trade Defense

Brand Marketing

SAN FRANCISCO Goodby, Silverstein & Partners won’t defend the estimated $35-40 million ad account of online broker E*Trade, which has hired Select Resources International to manage its review, the client [...]

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Venables’ Hipster Mission: ‘Keep It Cool’ for Napster

Brand Marketing

Napster, the former file-swapping service, will get a major relaunch at the hands of Venables, Bell & Partners. The San Francisco shop, hired last week, will have the opportunity to [...]

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Old Navy Queries Hispanic Shops

Brand Marketing

SAN FRANCISCO Gap Inc.’s Old Navy on Friday issued requests for proposals to three Hispanic agencies for a national television project, the client confirmed.Vidal Partnership in New York; Lapiz in [...]

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Taco Bell Wraps Its Caesar Salad to Go

Brand Marketing

SAN FRANCISCO Taco Bell is launching a new chicken Caesar burrito with an advertising campaign set to break Sunday that positions the product as being too tasty to put down.The [...]

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Venables Chosen for Napster Relaunch

Brand Marketing

SAN FRANCISCO Independent Venables, Bell & Partners has been chosen by Roxio to handle creative chores for the relaunch of its newly acquired Napster online music service brand, the client [...]

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Gateway Taps Schwartz for New PR Initiative

Brand Marketing

SAN FRANCISCO Gateway has hired Schwartz Communica-tions to handle public relations as it refocuses its business-to-business division.Schwartz Communications, an independent based in Waltham, Mass., will handle the account out of [...]