Mike Beirne


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MillerCoors Puts a Cooler Face on Coors Light Cans

Brand Marketing

MillerCoors, a joint venture of brewers SABMiller and Coors Brewing, will refresh Coors Light packaging with a two-sided cold-activated label that will be featured on 12- and 16-oz. cans hitting [...]

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Dunkin’ Duels Starbucks with Taste Test

Brand Marketing

Pepsi did it to Coca-Cola. Miller Lite used it against Bud Light, and now Dunkin

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MillerCoors Discontinues Zima

Brand Marketing

MillerCoors announced this week that the malternative beverage known as Zima, introduced by Coors Brewing in 1992, would be discontinued. The company expects to ship its last Zima orders sometime [...]

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Brewers Are Crafting a Case For Their Niche Products

Brand Marketing

Imported beers long have prospered by being the trade-up option from regular domestic brews. But now such imports as Heineken and Corona Extra must respond to a niche that is [...]

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Walgreens Takes Healthy Attitude About Take Care Clinic

Brand Marketing

Time-pressed moms and other consumers looking for simple, yet quality, health solutions are the target audience for Walgreens’ integrated campaign promoting Take Care Clinic, its in-store health clinic. A TV [...]

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Holiday Inn Express Calls on Consumers to ‘Stay Smart’

Brand Marketing

In the face of a slumping economy that has affected the hospitality market, Holiday Inn Express is introducing more advertising to reinforce its value message among consumers.  New TV spots, [...]

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Wrigley Challenges Cadbury’s Trident Xtra Care Ads

Brand Marketing

Wm. Wrigley Jr.’s complaint against Cadbury USA’s advertising claim that its Trident Xtra Care gum builds tooth enamel has been routed to the Federal Trade Commission for review, the National [...]

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Affluent Look to Facelifts for the Home

Brand Marketing

Upscale building products are holding their own thanks to the affluent who are making over kitchens and bathrooms rather than taking their chances on buying a new home in this [...]

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Gum Category Embraces Germ Warfare

Brand Marketing

Germ-killing gum anyone? Mentos Pure Fresh gum, launching next year, will include green tea extract that kills the bacteria that causes bad breath. Eclipse, meanwhile, has been assassinating germs, using [...]

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R.J. Reynolds Preps Dissolvable Tobacco

Brand Marketing

R.J. Reynolds Tobacco will dive deeper into the smokeless category next year by nationally distributing Camel Snus and introducing in test markets dissolvable alternatives to cigarettes called Camel Sticks, Camel [...]

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Virginia Slims Hopes to Look Prettier in Pink

Brand Marketing

Cigarettes just got more feminine. Philip Morris USA will introduce its new pink “Purse Packs” for select Virginia Slims brands by the first quarter of 2009. The Purse Pack, available [...]

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Marketers Come to Class for Green Initiative

Brand Marketing

CBS, Microsoft, Safeway’s O Organics and TCP are among the brands on board with a national “Green Schools Initiative” program that launched last week in Miami. CBS is a premier [...]

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Big Tobacco’s Still Puffing

Brand Marketing

It was 2004, and Brown & Williamson’s marketing department had a runaway hit on its hands. For six years, the tobacco brand had been hosting battle-of-the-DJ events at nightclubs in [...]

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Bud Light Touts ‘Drinkability’

Brand Marketing

CHICAGO Anheuser-Busch tries to disprove the theory that all light beers taste the same in a new $50 million campaign for Bud Light, accompanied by the tagline: “The difference is [...]

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Career Sites Get a Monster Reboot

Brand Marketing

It’s a tough time for job seekers, which means the services of career Web sites are in high demand. Monster.com will attempt to lure the additional 2.2 million unemployed (as [...]