Mike Reynolds


  • This is a Profile

    With Upfronts and NewFronts Comes the Invasion of the Acronyms

    TV & Streaming

    As the 2015-2016 presentation season draws to a close, you've probably heard plenty of industry jargon to go along with all the cocktails and hors d'oeuvres. We're here to spell it out for you.

    This is a Profile

    Will Last Year’s Upfront Shortfalls Continue in 2015?

    TV & Streaming

    With the 2015-2016 upfronts now behind us, it's on to the sales season. Last year's upfront market was down, with both broadcast and cable taking hits. New Jersey-based MDI pegged the decline at 6.1% to $18.125 billion overall, including a 4.7% drop by cable to $9.67 billion.

    This is a Profile

    The NHL and NBC Tout Playoff Coverage With Candy Bars and a Willy Wonka-Style Contest

    TV & Streaming

    NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs.

    This is a Profile

    Media Agencies: Tag-team tactics

    Brand Marketing

    Now Allies, televest and Wells Bddp Make a big play for P&G’s big bucks. Later this month, the battle will be joined for Procter & Gamble’s television buying and planning […]