Mike Shields

  • Big YouTube Channels Join Forces to Help Drive Ads


    The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium.

    Jordan Levin in Talks to Run Programming at Xbox


    Jordan Levin, the former CEO of the defunct WB network, is in serious talks with Xbox to take a senior level position that would include running programming at the Microsoft-owned gaming company's burgeoning studio, according to multiple sources.

    Coke’s America Is Beautiful Continues to Resonate


    Last week, a new conventional wisdom seemed to have emerged: it's no longer wise to hold Super Bowl ads until the actual game, if you want to win the YouTube/social media race.

    Here Comes Another Native Ad Exchange


    The native advertising programmatic gold rush is on.

    Startup TripleLift Looks to Marry Native and Programmatic


    Two of the bigger macro trends in the online ad industry of late, programmatic buying and native advertising, don’t seem to have much in common—as one is about auto

    Facebook, Google, Twitter May Be Threatening Rewards-Based Mobile Ads


    Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising model, providing consumers with credits for games, credit card points or brand samples in exchange for consuming ads or content.

    Disney Interactive Partners With Google to Distribute Original Short Film


    Disney Interactive is launching a new original short film as part of a unique partnership with Google.

    New IAB Chairman Takes Industry to Task


    Ziff Davis CEO Vivek Shah was named the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers.

    NBC Sports Streaming Capacity Will Be Tested by Sochi—and Soccer


    NBC Sports better be careful with its Web coverage of the Winter Olympics, or it might have an international incident on its hands.

    After all, the last thing that the network needs is a bunch of angry Manchester United fans.

    That’s because, for all the angst and tension surrounding Sochi, NBCU has a delicate Web balancing act to pull off. As it endeavors to stream over 1,000 hours of live Olympics action on NBCOlympics.com, the network also has to keep its Premier League commitment.

    AOL Enjoys Strong Q4 Earnings


    AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll.

    The company's global advertising revenue jumped 23 percent in Q4, finally putting the brand back on par with the robust growth being enjoyed by the online ad business as a whole.