Moses Frenck/marketing Y Medios

  • TNS: Hispanic Ad Spend to Rise 5.4%

    Brand Marketing

    NEW YORK Ad spending in Hispanic media is projected to increase 5.4 percent in 2007 compared to 2006, according TNS Media Intelligence.Hispanic media will represent 3.3 percent of total advertising […]

    Coors Light Launches Bilingual Super Bowl Push

    Brand Marketing

    NEW YORK Coors Light has rolled out a bilingual marketing initiative in the run-up to Super Bowl XLI on Feb. 4 in an effort to reach the growing number of […]

    Chase Launches Hispanic Effort

    Brand Marketing

    NEW YORK JPMorgan Chase has launched its first broad national Hispanic advertising campaign to create brand awareness and loyalty for its Chase Card Services business.The Spanish-language campaign is called “Confia […]