National Jeweler Staff


This is a Profile

Watch Brand Omega Draws Inspiration from JFK

Brand Marketing

Swiss watch brand Omega is basing a worldwide campaign for its “Speedmaster” watches around a photograph of President John F. Kennedy, the chief in office when the nation took its [...]

This is a Profile

Survey: Wal-Mart Gains Consumer Share in Downturn

Brand Marketing

With American consumers reluctant to pry open their wallets for retail spending, a greater percentage plan to spend more at longtime discount giant Wal-Mart than at Target, a new survey [...]