Nicole Spector


  • This is a Profile

    Celebrities Are Flocking to Podcasts, but Will They Stick Around?

    Brand Marketing

    Anyone can launch a podcast, but with their built-in fan followings, celebrities have an easy in.

    And they've certainly been making the most of that advantage, with a growing flood of celebrities launching podcasts in recent years.

    This is a Profile

    How Travel Writing Evolved Into Travel Blogging, and What Brands Get From Both

    Brand Marketing

    For decades, attracting travel writers to your destination meant countless hours of PR cajoling and coordination, followed by month after month of waiting for the story to hit the pages of a glossy print journal. While that system hasn't gone extinct, it's hardly the norm for travel writing anymore.

    This is a Profile

    Here’s What Brands Like Whirlpool and Nascar Are Learning From Internet of Things Data

    Digital

    After years of hype, the Internet of Things (IoT) is upon us, and marketers are exploring its possibilities.

    This is a Profile

    6 Things Geico and Vimeo Taught Us About Making Great Preroll Ads in 2015

    Digital

    Few ad units have the ability to annoy consumers the way preroll does. For many viewers, it's just a matter of counting down the seconds until it's over.

    But 2015 provided a couple inspiring examples of preroll ads—Geico's "Unskippable" and Vimeo's "Interrupted"—that marketers can learn from.

    This is a Profile

    7 Keys to Creating a Brand Logo That Works Absolutely Everywhere

    Brand Marketing

    A logo should instantly trigger a consumer's recognition of a brand and all it represents. But there are a lot of brands out there and, consequently, a lot of logos.

    Just take a stroll down a busy urban street—or a scroll down your Facebook feed. It can bring on a case of logo overload.

    This is a Profile

    How Facebook’s Autoplay Videos Are Ushering in a New Era of Silent Storytelling

    Digital

    Getting aurally blasted by a loud, autoplaying video ad while you're browsing online is certainly one of the more annoying experiences you can have on the Internet.