Paul Heine

  • Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They’re Watching?

    Brand Marketing

    Call it the time-shifted, made-for-tablets Winter Olympics. When Americans took in the jumps, spills and crashes from Sochi in February, they made Olympic history of their own. Viewing on mobile apps shot up a staggering 387 percent versus the Vancouver Games four years prior, according to internal NBCUniversal data, while on-demand TV viewing more than tripled.

    Stream It Like You Mean It

    TV & Streaming

    Last month, Esurance took the wraps off one of the more unusual promos to come along in the interactive-media age. Recruiting its cartoon spokesperson Erin Esurance (the spandex-clad insurance spy […]

    Updated: CC Renews Diary Ratings Deal With Arbitron

    TV & Streaming

    Clear Channel has signed a three-year contract renewal for Arbitron’s diary service in 105 markets. The $69 million deal does not include seven small markets where it will operate without […]

    Borrell: Radio’s Local Online Ad Rev. Up 16% in ’08

    TV & Streaming

    Radio industry investments in online initiatives paid strong dividends last year, according to a new survey of local Web site revenue released Friday (May 1) by Borrell Associates. Radio stations […]

    Study: Online Radio Gaining in Popularity

    TV & Streaming

    There is good news in the radio industry: online radio is gaining in popularity. The number of Americans that tune in weekly to online radio grew to 42 million, up […]

    RAB: Ad Agencies Call for Informed Digital Sellers

    TV & Streaming

    Radio’s digital extensions are important, growing components of media buys but the industry needs to better educate its sales force on selling digital assets if it wants to maximize the […]

    RAB: Mobile Marketing Offers Opportunity for Radio

    TV & Streaming

    While ad dollars for traditional media in free fall, budgets for mobile marketing are expected to increase 40 percent this year, offering a ripe opportunity for radio, a group of […]

    RAB: Urban and Hispanic Radio Deliver Exclusive, Engaged Audiences

    TV & Streaming

    Two years ago, Radio One regional VP Doug Abernathy watched in horror as his once top-rated Houston stations plummeted after the market converted from diary to portable people meter measurement […]

    Arbitron Settles With Yet Another Attorney General

    TV & Streaming

    Arbitron has reached an agreement with Maryland’s Attorney General that will require the company to implement measures to more reliably represent younger and minority listeners in its portable people meter […]

    Arbitron to Ramp Up Cell-Phone-Only Samples

    TV & Streaming

    Arbitron announced plans Thursday (Jan. 22) to double the sample target for cell-phone-only households in all its portable people meter markets. By the end of 2009, Arbitron will raise the […]