Per Pedersen


  • This is a Profile

    Why the Future of Risk-Taking, World-Changing Creativity Depends on Awards

    Brand Marketing

    This is not another rant.

    Every now and then, the debate about "awards for awards' sake" pops up in our industry, and I think that's good. I think that's healthy. No doubt the skeptics have a point when they point their fingers at ideas created purely for juries.