Progressive Grocer Staff


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    Consumers More Negative Now About Economy

    Brand Marketing

    A new survey from Boston-based L.E.K. Consulting shows that despite optimism expressed by many economists and some media figures about the economy, U.S. consumers are actually more pessimistic currently than […]

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    Giant Integrates Online Coupons With Web Site

    Brand Marketing

    Landover, Md.-based Giant uses GSN’s personalization engine to build weekly ads for each customer who has a Giant Bonus Card. Based on member information, the Web site will display shopper […]

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    P&G Deploys Product Research Software

    Brand Marketing

    The Procter & Gamble is leveraging predictive analytics in an effort to gain a complete view of customer attitudes and preferences about its products. The CPG company is using Chicago-based […]

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    Ogilvy Casts Grape-Nuts as (Healthful) Guy Candy

    Brand Marketing

    NEW YORK In an unusual move for a traditional cereal brand, Post Grape-Nuts has introduced an integrated marketing campaign created by Ogilvy & Mather here that specifically targets men, titled […]

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    Grape-Nuts Pitched as (Healthful) Guy Candy

    Brand Marketing

    In an unusual move for a traditional cereal brand, Post Grape-Nuts has introduced an integrated marketing campaign created by Ogilvy & Mather, New York, that specifically targets men, titled “That […]

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    Supermarket Chain Deploys Loyalty Management System

    Brand Marketing

    K-VA-T Food Stores plans to deploy a new customer loyalty and promotions management system to more effectively manage pricing strategy, execute at the point-of service, and deliver customer-specific promotions, continuity […]

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    Roundy’s Rainbow Supermarkets Debuts ‘Fuelperks!’

    Brand Marketing

    Roundy’s Rainbow Supermarkets this week unveiled a new customer loyalty rewards card that will offer customers significant savings at the gas pump. “This card is a true rewards card,” Robert […]

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    Americans Use Credit Cards Less

    Brand Marketing

    NEW YORK The state of the economy is causing more people to desist from using credit cards in an attempt to stem spending. A new consumer survey from Chicago-based market […]

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    Africans an Emerging Immigrant Market Segment

    Brand Marketing

    NEW YORK The growing number of African immigrants in the U.S. represents a cultural market that is largely untapped. These consumers, who wield an estimated $50 billion in purchasing power, […]

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    Mann, Wholly Guacamole Bow Cinco de Mayo Promo

    Brand Marketing

    As a way to mark Cinco de Mayo, Mann Packing and Wholly Guacamole have enabled shoppers to save $1 on purchases of Wholly Guacamole or Wholly Salsa with the purchase […]