Rayana Pandey


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E-Dialog Makes APAC Foray

Brand Marketing

U.S.-based e-mail marketing firm e-Dialog has set up its Asia-Pacific operations with Singapore as the regional headquarters and unveiled its first “Global E-mail Attitudes Survey” covering APAC markets. The APAC [...]

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Axa Shifts to OMD in Asia

Brand Marketing

Financial services giant Axa has moved its media account to Omnicom Group-owned OMD in several key Asian territories. The regional pitch covered markets such as India, China, Hong Kong and [...]

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BBH Advances Asia-Pacific Exec

Brand Marketing

Bartle Bogle Hegarty has promoted John Hadfield to the post of CEO, BBH Asia Pacific. Based in Singapore, Hadfield takes on the role after four and a half years as [...]

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Zenith Optimedia Takes Aviva

Brand Marketing

Insurance giant Aviva has appointed Zenith Optimedia as its global agency for traditional and digital media buying and planning. The Publicis Groupe agency ousted various Aegis, Omnicom and WPP agency [...]

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Malaysia’s MOL Buys Friendster

Digital

MOL Global, an affiliate of Malaysia’s online payment solutions provider MOL Access Portal Berhad, has acquired social network Friendster. Following the acquisition, the operations of MOL and Friendster will be [...]

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JWT Adds Smirnoff in Asia-Pacific

Brand Marketing

Smirnoff has aligned its regional agency duties with JWT to create brand communications and activations across the Asia-Pacific region. Work will commence immediately. WPP-owned JWT is Smirnoff’s global partner based [...]

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Credit Suisse Starts Global Push

Brand Marketing

Credit Suisse has launched a global advertising campaign, created by Havas’ Euro RSCG in London, to communicate its revised brand positioning to clients. The campaign, aiming to raise awareness of [...]

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MobJet, a So-Called ‘Twitter Killer,’ Expands

Digital

Touted as a potential “Twitter Killer,” new social media service MobJet has launched in Singapore after its debut in Japan earlier this year. The microblogging tool allows users to stay [...]