Rich Russo


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Harnessing Creativity to Help Those in Need

Brand Marketing

This is a call for all great creative thinkers whether you’re in the arts, entertainment, advertising, publishing, marketing or media. Hell, we’re all in the same business anyway. The economy [...]

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Advertising: Oh No, We’re McBama!

Brand Marketing

One night, while getting my overdose of election coverage, I learned that Obama was having an identity crisis. Wow, I’m shocked. Barack Hussein Obama? The African-American-looking man with the white [...]

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Loving Your Icon Brand

Brand Marketing

Bathe it. Feed it. Sing it a song. And keep its essence aliveOne sunny, 86-degree, everything’s-right-with-the-world L.A. day a few years ago, I’m driving through Raleigh Studios, yakking away with [...]