Richard Linnett


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Q&A: The Loneliest Admen

Brand Marketing

The Lonely Island—SNL’s Andy Samberg, Akiva Schaffer and Jorma Taccone—shot SNL into the digital age when its videos first went viral in 2007.

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“Grab a Miller Lite

Brand Marketing

“Grab a Miller Lite. It’s Miller Time,” is the tagline on the highly anticipated first work from Ogilvy & Mather here for Miller Brewing’s flagship brand. The first three spots [...]

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Brand Marketing

3 of 5 Ogilvy Spots Are Shown at Meeting NEW YORK–“Grab a Miller Lite. It’s Miller Time,” is the tagline on the highly anticipated first work from Ogilvy & Mather [...]

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Flat Eric Makes Cameo in U.S. Sneak Preview

Brand Marketing

Famous Furball Fuels Speculation About Rescuing Ailing Levi’s NEW YORK–Flat Eric, the Levi’s Sta-Prest mascot that took Europe by storm last year in TV spots and a music video, appeared [...]

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BBDO Picks Up $25 Mil. PetPlace.com Account

Brand Marketing

PetPlace.com, a new site that is aligned with Pets.com, has selected BBDO as its agency of record. The client estimates that it will spend $25 million on advertising, which will [...]

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Flooz Ads Put Whoopi in Corner

Brand Marketing

$30 Mil. Campaign for Web Co. Includes Spot Too Hot for Nets NEW YORK–Web-currency site Flooz, on the heels of securing $27 million in a second round of funding, is [...]

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Bates Tells Youths to Get Voting

Brand Marketing

Edgy Spots for Ad Council Show Risk of Letting Losers Choose NEW YORK–If regular, upstanding citizens do not take the time to participate in elections, political races could be decided [...]

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WealthHound: Search End in Sight

Brand Marketing

WealthHound.com, a personal-finance site that plans to offer online trading, mortgages, insurance and e-commerce, is snooping around for its first agency of record. Sources said that the account is worth [...]

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Gym Spots DiMassimo

Brand Marketing

Crunch Fitness, an offbeat gym offering “gospel aerobics,” among other workouts, has handed its $15 million account to DiMassimo Brand Advertising without a review, the client confirmed last week. “[DiMassimo] [...]

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Agencies Of The Year – Eastern Agency Of The Year: Ogilvy & Mather

Brand Marketing

Full-CourtPress: Ogilvy & Mather’s integrated approach scores big results A group of young creatives gather in a conference room at Ogilvy & Mather’s midtown offices to illustrate a point. Judd [...]

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Creative Campaigns: You Must Remember This

Brand Marketing

Reebok champions classic fashion and imagination “Whoever you are, the one thing you’d be willing to wear is something classic,” says John Hegarty, creative director of Bartle Bogle Hegarty U.S. [...]

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Agencies of The Year: Global Winner 1999 – Killer Instinct

Brand Marketing

John Dooner’s “We will not be denied” attitude has helped keep McCann-Erickson on top of the World Not a huge budget. Not a mammoth global brand. Yet McCann-Erickson was intent [...]

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Shop Talk

Brand Marketing

White House Follies: Scriptgate Makes Ripples on Madison Ave. The big advertising scandal dubbed “scriptgate” by media wags has come and gone as quickly as a 30-second dot.com plug. ShopTalk [...]

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RJR Puts Winston’s Creative Assignment in Play

Brand Marketing

It’s no bull. Winston Cigarettes has put the creative portion of its estimated $37 million account in review. Incumbent Long Haymes Carr in Winston-Salem, N.C., confirming the review, estimated the [...]

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RJR Puts Winston Into Review

Brand Marketing

Southeast Shops Vie for Creative Portion of $37 Mil. Account NEW YORK–It’s no bull. Winston Cigarettes has put the creative portion of its $37 million account into review. Incumbent Long [...]