Rick Mathieson

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    God And The Holidays

    Brand Marketing

    Got God? Your holiday sales may depend on it. Just in time for the all-important yuletide season, marketers from Hollywood to Okeechobee are tapping religious faith in the pursuit of […]

    This is a Profile

    Getting an Earful

    Brand Marketing

    Targeted audio technology is here. And that’s a good thing?It sounds too good to be true: After spending most of my adult life trying to get inside consumers’ heads, I […]