Rick Mathieson


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God And The Holidays

Brand Marketing

Got God? Your holiday sales may depend on it. Just in time for the all-important yuletide season, marketers from Hollywood to Okeechobee are tapping religious faith in the pursuit of [...]

This is a Profile

Getting an Earful

Brand Marketing

Targeted audio technology is here. And that’s a good thing?It sounds too good to be true: After spending most of my adult life trying to get inside consumers’ heads, I [...]