Rob Apple

  • What Netflix and BuzzFeed Can Teach Brands About Building Seamless Experiences

    Remember when binge watching was an indulgence reserved for a sick day or snowstorm? Well, those days are over. A recent study revealed that almost a third of U.S. consumers binge-watch TV shows on a weekly basis.

    What Can Political Campaigns Teach Us About Smarter Ad Targeting This Year?

    For those of us in the media business, the 2016 election will be remembered as the year programmatic targeting by political campaigns came of age.

    Answers to 4 Common Programmatic Questions for Brands and Political Campaigns

    Consumer marketers won't be the only ones using programmatic advertising this year. Automated, data-driven targeting has a big role to play in the 2016 elections. In fact, reaching voters programmatically is a great example of just how straightforward the process can be.