Roberto Ramos

  • Chile Mines the Birth of a New Brand

    Brand Marketing

    The dramatic rescue of the 33 miners trapped underground for over 70 days trumped a Hollywood blockbuster in terms of its cost, casting, emotion and ridiculously happy ending. The pride [...]

    Brand Lessons From FDR

    Brand Marketing

    As marketers struggle with this recessionary economy, history might be able to provide a lesson or two in terms of how to survive and create opportunities for growth. Our president-elect [...]