Rory J. Thompson


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Chase Repositions

Brand Marketing

NEW YORK J.P. Morgan Chase will attempt to reposition itself as a more “customer-friendly” destination in an ad campaign breaking next week.The effort, from mcgarrybowen, New York, unveils a new [...]

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Advocates Slam Webkinz for Online Ads

Brand Marketing

NEW YORK The Campaign for a Commercial-Free Childhood is demanding social networking site for kids Webkinz stop putting ads on its site. Webkinz.com has promoted itself as being ad-free. But [...]

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‘Engaged’ Viewers Recall Ads

Brand Marketing

NEW YORK Products placed by advertisers in “emotionally engaging” TV programs enjoy a recognition rate by 43 percent more viewers, a new survey shows. The research, by the Nielsen Co. [...]

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Nintendo Set to Pull Wii Ads Overseas

Brand Marketing

NEW YORK Video game giant Nintendo has suspended European advertising of its hugely successful Wii game as demand is far outstripping supply. But stateside, the ads will continue. An online [...]

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Internet Poised to Become Ad Stronghold

Brand Marketing

NEW YORK The Internet is poised to overtake magazines in 2010 as the third-largest ad medium in the world.That was the prediction yesterday by Steve King, CEO of communications strategy [...]

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Mandel Strikes a Deal With Buy.com

Brand Marketing

NEW YORK Howie Mandel, star of NBC’s popular Deal or No Deal, has signed a new pact with online aggregate retailer Buy.com in a push to increase holiday sales.Mandel is [...]

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T-Mobile Goes After the iPhone

Brand Marketing

NEW YORK T-Mobile rolled out a new TV ad campaign this week for its line of Shadow brand phones, which one analyst likened to a less-expensive version of the iPhone.Positioned [...]

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FedEx Tries Global Push

Brand Marketing

NEW YORK FedEx said it has launched its first unified global marketing campaign.The work by BBDO, New York, incorporates the words “Access,” “Success” and “Growth” to emphasize the benefits of [...]

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Holiday Sales Look Strong, Survey Says

Brand Marketing

NEW YORK Despite earlier reports that holiday sales will be off this year, the Conference Board predicts consumer spending will in fact rise this Christmas season.In its annual report on [...]

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Geico’s ‘Translators’ in Encore Performance

Brand Marketing

NEW YORK Fresh off the success of its popular “Caveman” and “Gecko” promotions, insurance giant Geico is bringing back another iteration of its brand marketing: celebrity translators.The insurer said it [...]

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Pfizer Unveils Next Generation Viagra Spot

Brand Marketing

NEW YORK Pfizer began rolling out a new series of spots for its erectile dysfunction drug Viagra this week, focusing not only on the product’s efficacy, but also including alternative [...]

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Clios Names Axe Advertiser of the Year

Brand Marketing

NEW YORK Proving that there’s still a place for humor and a lack of subtlety in television spots, the international Clio Awards today named Axe deodorant from Unilever its 2006 [...]