Sandra O'loughlin


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Special Report: Retail

Brand Marketing

NEW YORK Retail chains aren’t just about shopping anymore. Today, they’re also about entertaining and educating consumers. And as they utilize technology, including Internet, kiosks and other options, to bond [...]

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Survey Reveals Luxury Marketing Gaps

Brand Marketing

NEW YORK A recent study by Echelon Marketing Group revealed luxury marketers need a better economic understanding of their target, the most affluent consumers in the U.S., and more effective [...]

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Hot Pants With a Broadway Flair

Brand Marketing

NEW YORK For a company in the midst of a struggle, Gap’s spring TV effort, slated to launch March 8, has an optimistic attitude.One spot is set to the classic [...]

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Ray-Ban Intros Global Push

Brand Marketing

NEW YORK Ray-Ban, the 70-year-old sunglasses brand known for its classic Aviator and Wayfarer styles worn by the likes of Audrey Hepburn, Peter Fonda and Tom Cruise, today launched a [...]

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Martin Taps Lead Exec on Wal-Mart

Brand Marketing

NEW YORK Brad Armstrong has rejoined The Martin Agency as partner, evp and group management supervisor in charge of the shop’s newest account, Wal-Mart Stores.Martin in Richmond, Va., a unit [...]

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Fergie to Become Next Candie’s Girl

Brand Marketing

NEW YORK Performing artist Fergie, the fashionable female singer for the Black Eyed Peas, has partnered with Candie’s in a deal that places the fulsome blonde front and center in [...]

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Gap’s CEO Exits

Brand Marketing

NEW YORK Paul Pressler, president and CEO of Gap Inc., said late yesterday that he is leaving his position, effective immediately.Robert Fisher, the San Francisco-based company’s current non-executive chairman of [...]

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Gap Dons Khakis and Attitude

Brand Marketing

NEW YORK Struggling retailer Gap is hoping another injection of star power and a focus on its khaki apparel will give the brand a boost.The integrated campaign, “Khakis with attitude,” [...]

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Sears’ CMO Chow Departs

Brand Marketing

NEW YORK Sears said its CMO Joan Chow has left the company. Maureen McGuire, chief marketer for both Sears and Kmart’s retail divisions, is filling Chow’s position until a replacement [...]

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Holiday Sales Soft, Per Survey

Brand Marketing

NEW YORK A report released today by MasterCard Spending Pulse characterizes overall sales during the holiday season as “soft,” continuing a trend of decelerating growth that began in the second [...]

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Unilever to Sponsor Video Podcast Series

Brand Marketing

NEW YORK Unilever has signed on as presenting sponsor for a new venture at Marie Claire, the magazine’s first video podcast series.Hosted by editor-in-chief Joanna Coles and featuring the magazine’s [...]

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Roehm Exits Wal-Mart

Brand Marketing

NEW YORK Julie Roehm, svp, marketing communications at Wal-Mart, and Sean Womack, vp, communications architecture, have abruptly left the company, Wal-Mart confirmed today, though the retail giant declined further comment.Roehm [...]

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Gap Celebrates ‘Holiday in Your Hood’

Brand Marketing

NEW YORK The popular hoodie and a gold peace sign are the focus of Gap’s new holiday ad campaign, which features a cast of celebrities wearing the iconic clothing item [...]

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Lux Watch Brand Weil Goes Sporty

Brand Marketing

NEW YORK Luxury Swiss watch brand Raymond Weil today kicked off a campaign to promote the launch of RWSport, its first venture in performance sports timepieces. The print effort, via [...]

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John Fleming, Walmart

Brand Marketing

When Hurricane Katrina hit New Orleans, it changed perceptions for countless Americans, about persistent poverty, community, even how we maintain our balance with nature. It also affected John Fleming, Walmart’s [...]