Sarah J. Heim


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The Spin Cycle

Brand Marketing

NEW YORK In the coming months, the major laundry detergent brands will be tackling the exact same problem: How to convince consumers that a 50 percent smaller container is a [...]

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Crossover Cachet

Brand Marketing

Why Spanish-language spots are moving over to mainstream TVAldo Quevedo did a double take when he heard a husband and wife speaking to each other in Spanish during a commercial [...]

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Spanish-language spots from Crest and others are airing on mainstream TV.

Brand Marketing

Aldo Quevedo did a double take when he heard a husband and wife speaking to each other in Spanish during a commercial break on the Grammy Awards in February. “I [...]

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Ads Against AIDS

Brand Marketing

A fin slides through the water, unseen by two African American men in wetsuits. One is set to dive right into the water, ignoring the protective cage. “Let’s do it [...]

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Wirestone Poinsed to Acquire 4th Revolution

Brand Marketing

SAN FRANCISCO — Wirestone, an Emeryville, Calif.-based interactive agency, has agreed to acquire Sacramento-based 4th Revolution. The financial terms of the merger were not disclosed.The acquisition strengthens Wirestone’s investment in [...]

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Kodak Extends Relationship with Modem

Brand Marketing

SAN FRANCISCO — Modem Media has been selected to develop and implement online marketing strategies for the Eastman Kodak Company, the client confirmed. A budget for the business was not [...]

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Buena Vista Winery Awards Biz

Brand Marketing

California’s oldest commercial winery has selected Duncan/Channon to handle its advertising and promotions account, the cli ent confirmed.Buena Vista Winery hired the San Rafael, Calif., shop without a review. The [...]

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FCB Branding a Global Biotech

Brand Marketing

Foote, Cone & Belding in Seattle has begun working for Baxter BioScience, the first global account it has won since losing the $70 million Boeing business to FCB Chicago last [...]

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Point Roll Hires Enliven’s Lavelle

Brand Marketing

SAN FRANCISCO — James Lavelle has joined Point Roll as director of sales from competitor, Enliven.Reporting to Point Roll CEO Jules Gardner, Lavelle will work to expand the Philadelphia-based company’s [...]

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Group Health Salutes DDB Staff

Brand Marketing

Group Health Cooperative made a concerted effort to get to know the people behind the PowerPoint presentations when searching for an agency to handle its estimated $2 million account. “Ad [...]

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Vespa’s Sex Appeal Promoted in KBP West Ads

Brand Marketing

They may be practical and fuel-efficient, but the real reason to buy a new Italian-made motor scooter is, of course, sex. That’s the thinking behind a new campaign for Vespa [...]

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RMHC Reaps Online Benefits

Brand Marketing

SAN FRANCISCO — The first e-mail campaign for Ronald McDonald House Charities (RMHC) has produced record-breaking results, according to Tribal DDB in Chicago, the interactive agency that developed the work. [...]

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IAB Adds a Dozen New Members

Brand Marketing

SAN FRANCISCO — The Interactive Advertising Bureau (IAB) this week added 12 new publishers to its member roster. The IAB member companies now account for more than 70 percent of [...]

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Sega Picks Leagas Delaney

Brand Marketing

SAN FRANCISCO — Sega of America, which oversees the Sega Sports and Entertainment brands, has consolidated its advertising account with Leagas Delaney in San Francisco, sources said. FCB in San [...]

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Nike Soccer Site Goes Global

Brand Marketing

SAN FRANCISCO — Coinciding with the launch of Nike’s football campaign, interactive agency Framfab Denmark has teamed up with the athletic-goods giant to expand nikefootball.com to 13 languages. The site, [...]