Sarahj. Heim


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Oregon Lottery Finding the Fun

Brand Marketing

Oregonians get a fresh look at their state’s lottery this month in a major branding campaign from Moffatt/Rosenthal in Portland. The effort is the first of its kind for the [...]

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Hill, Holliday Issues Red Alert

Brand Marketing

A dashboard bobblehead doll has evicted come dian Martin Mull from his role as spokesperson for the Red Roof Inns motel chain. The first campaign featuring “Red,” a business-attired character [...]

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McClain Finlon Aims Johns Manville at Consumers

Brand Marketing

Rather than assure jittery consumers that chemicals used in building-insulation materials pose no heath risks, Johns Manville is suggesting the opposite. The largest campaign ever launched in the company’s 144-year [...]

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AKQA, Lot21 Launch Palm i705 on Internet Only

Brand Marketing

Using the ex pertise of two agencies, Palm is launching its latest handheld device entirely online—the first time it has done so for a major new product. San Francisco shops [...]

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Cisco Set to Look at 10 Agencies

Brand Marketing

Ten agencies will be invited to participate in the review for Cisco Systems’ global ad account, the client confirmed. The incumbent, Hill, Holliday, is choosing not to defend it. RFPs [...]

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European Fitness Firm Scans U.S.

Brand Marketing

Slendertone is shopping for an agency in the U.S. to market its fitness products, sources said. The account is estimated to be worth $12-18 million. Slendertone, based in Galway, Ireland, [...]

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Oakland Ribs S.F. Again, This Time on Television

Brand Marketing

The battle between Oakland and San Francisco wasn’t confined to the gridiron during a preseason Raiders/49ers game earlier this month. The matchup provided Oakland with a good venue to roll [...]

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Washington Taps Sedgwick Rd. for Anti-Smoking

Brand Marketing

Sedgwick Rd. president Jim Walker was in a client meeting recently when an official from the Washington State Health Department called to say she was in the lobby. “I excused [...]

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FCB Unveils Hidden Value of Dockers’ New Khakis

Brand Marketing

From the outside, Dockers’ latest khaki pants don’t look much different. But in the pleats and seams of the new Mobile Pants, there’s more than meets the eye. A new [...]

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Steve Young Gets Star Treatment

Brand Marketing

At first glance, consumers at Toyota dealerships might think Steve Young has gone Hollywood. Beginning this week, movie-style posters will go up in 50 dealerships throughout Northern California touting the [...]