Scott Hess


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Entitled? Try Empowered: Why Millennials Work the Way They Do

Brand Marketing

What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they [...]

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Six Tips on Talking to the Post Generation

Brand Marketing

In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I [...]