Scott Hum


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BREAKING UP ISN’T AS HARD TO DO IN THE ’90S

Brand Marketing

If it ain’t broke, don’t fix it’ is an overused aphorism. But what happens when ‘it’ is broken? We Americans tend to replace rather than repair things that break.Would you [...]

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Hardee’s: Back to Its Roots, Nationally: Confusion Reigns in Fast-Food Category

Brand Marketing

CHICAGO – Through the 1970s, Hardee’s was to fast food what Coors was to beer: not available everywhere, but more genuin…The message it’s sent with its current $75-million agency review, [...]

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McDonald’s Gasses Up for Growth

Brand Marketing

OAK BROOK, ILL. – McDonald’s Corp. has begun soliciting partnerships with gasoline station and convenience-store operators in a reversal of its longstanding strategic aversion to such alliances.The fast-food giant for [...]

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Williams Named Executive CD At Stone & Simons

Brand Marketing

SOUTHFIELD, MICH. – Stone & Simons Advertising executive vp Rod Burton continued his mission of rebuilding the agency last week by naming Marc A. Williams to the vacant post of [...]

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Mills Looks to Fill Creative Gap Frakes Leaves Behind

Brand Marketing

BLOOMFIELD HILLS, MICH. – The next project for new Ross Roy president-ceo Peter Mills is to find someone to oversee its creative department.Last week the agency announced the retirement of [...]

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HMS Enters Cincinnati With Fistful of Clients

Brand Marketing

COLUMBUS, OHIO – Hameroff/Milenthal/Spence this week makes its long-anticipated move into Cincinnati, but with a louder than anticipated arrival.HMS reached an agreement to take over several client relationships and office [...]

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Arian, Lowe, Travis & Gusick Tries New Commission Option Based on An Idea’s Use

Brand Marketing

CHICAGO – Arian, Lowe, Travis & Gusick has a taker for a new compensation option designed to reward the agency for the value of its ideas.Under the arrangement, the agency [...]