Scott Roxborough


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Videogames Come of Age

Brand Marketing

COLOGNE, GERMANY It’s an adolescent boy’s dream. In hall after hall at the videogames trade fair GamesCom here, you can slay dragons, score tournament-winning goals and blast the hell out [...]

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Why Are Games Based on Hit Films So Lame?

Brand Marketing

COLOGNE, GERMANY Films and videogames would seem a match made in heaven, so why are games based on hit movies so bad? Despite sharing the same demographic of devoted fans, [...]

This is a Profile

Videogames Come of Age

Brand Marketing

It’s an adolescent boy’s dream. In hall after hall at the videogames trade fair GamesCom in Cologne, Germany, you can slay dragons, score tournament-winning goals and blast the hell out [...]

This is a Profile

Why Are Games Based on Films So Lame?

Brand Marketing

Films and videogames would seem a match made in heaven, so why are games based on hit movies so bad? Despite sharing the same demographic of devoted fans, action, sci-fi [...]

This is a Profile

Swedish File Sharers Get Jail Time

Digital

COLOGNE, GERMANY The founders of infamous file-sharing site The Pirate Bay have been found guilty of assisting copyright theft and been sentenced to prison time in a landmark decision announced [...]

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Euro Broadcasters Feel the Sting

TV / Video

LONDON Regardless of whether the U.S. passes the $700 billion bailout the second time around, the impact of chronically tightening financial markets and nearly 12 months of economic jitters are [...]

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PwC: Global Media Gains Will Be Built by BRIC

TV / Video

COLOGNE, GERMANY The worldwide media industry will grow an average of 6.6 percent annually to reach $2.2 trillion by 2012, according to a new five-year outlook published Wednesday by PricewaterhouseCoopers. [...]

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Social Nets Engage in Global Struggle

Brand Marketing

PARIS News this week that social networking site Facebook is preparing to translate its service into non-English languages highlights what arguably is the key strategic challenge facing all Web 2.0 [...]

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German YouTube Hits Copyright Snag

Brand Marketing

COLOGNE, GERMANY Legal issues could hold up the launch of a German version of YouTube.The video site, which recently added a slew of local-language offerings including regional versions for Brazil, [...]