Post-Sundance Win, Director Alma Har’el Shares Plans to Expand Her Nonprofit
Free The Bid, which pushes for more women behind the camera, will go beyond the advertising world.
The Family Coppola Brand Hosted an Interactive Activation at Sundance in Honor of Francis Ford’s Birthday
This is its third year as the exclusive wine sponsor of the festival.
At Sundance 2019, Here’s How 5 Brands Integrate to Help ‘Create a Festival’
From Adobe to Unity, activations aim to help filmmakers tell stories.
Profile: Cameron Death
NEW YORK Cameron Death is a gambler. He likes to place bets on “several areas of the table,” he says. Admittedly, it’s more of a metaphorical table, as his place […]
Profile: David Caruso
Creatively speaking, says David Caruso, he’s not much of an artist. In fact, he says, he can barely “draw a stick figure.” But he does know artistic talent when he […]
Comedy Central Goes ‘Live’
NEW YORK Comedy Central has created a new division dedicated to live entertainment that will provide advertisers multiple platforms to market their brands. Comedy Central Live Entertainment aims to increase […]
Celebs Get Top Billing in Branded Entertainment
NEW YORK A new TNT crime thriller starring Jonathon Schaech (a star of the just-released feature film Quarantine) set to debut Oct. 21 is not exactly your run-of-the-mill detective series. […]
Momentum Nabs Ex-Sony BMG Exec
NEW YORK Momentum Worldwide, a division of McCann Worldgroup, has hired former Sony BMG executive Joe DiMuro as evp of music and entertainment, a new position. DiMuro’s mission is to […]
Orange Involves Concertgoers
NEW YORK U.K. mobile phone carrier Orange sponsored its first for-charity concert in London’s Royal Albert Hall — and introduced its own brand as a new act. Orange partnered with […]
‘Stardoll’ in Pact With ‘Elle’
NEW YORK Stardoll, a fashion and entertainment virtual world targeted to teens and tweens, has relaunched Stardoll Magazine for its global community of young women. A media partnership exists between […]