Shane Michael


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Art Center Expands Ad Program

Brand Marketing

DDB here, Ogilvy & Mather in New York and Goodby, Silverstein & Partners in San Francisco will all turn part of their offices into classrooms this summer to give budding [...]

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Moffatt/Rosenthal Keeps Oregon Lottery Account

Brand Marketing

Moffatt/Rosenthal again has the winning ticket, successfully defending its Oregon Lottery ad account against a gaggle of suitors. The win, which came after a formal review that lasted four months, [...]

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Back In Action

Brand Marketing

Stashed away in your desk drawer or the portfolio of unwanted work, they wait, gathering dust. Although others shunned the work, you knew someone out there would recognize their potential. [...]

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CBS Gig for Baby Bob

Brand Marketing

The talking baby hatched by Siltanen/Keehn for a now-defunct dot-com client is moving out on his own. Left on S/K’s door step when Free Internet. com went belly up, Baby [...]

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Colby Effler Revamping Register’s Image, Focus

Brand Marketing

Colby Effler & Partners recently broke a campaign for The Orange County Register that trumpets the Southern California newspaper’s new format and layout changes.“It was time to revamp how we [...]

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FCB, Washington AAA: Don’t Let This Happen to You

Brand Marketing

FCB is trying to boost membership in the Washington branch of AAA with a few pointed reminders of the horrors that can befall drivers. The $3 million campaign—the Seattle agency’s [...]

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WongDoody Makes ‘Key’ Play for Sonics Campaign

Brand Marketing

A new TV commercial for the Seattle SuperSonics has 6-foot-10-inch Olumide Oyedeji dunking a basketball in the face of startled 6-year-old rec-leaguer. The message, of course, is that it’s much [...]

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Asher/Gal Bringing B3 to Work

Brand Marketing

New advertising from Asher/Gal & Partners for energy drink newcomer Lipovitan B3 takes aim at the seemingly endless universe of sluggish office workers. The decline in office productivity in the [...]

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UCLA Offers Producing Seminar

Brand Marketing

A seminar that promises to explore the ins and outs of the advertising world begins this week on UCLA’s campus here. Now in its second year, the 10-week class, “Producing [...]