Sid Ross


This is a Profile

E-Shoppers Still Buying

Brand Marketing

New York Mayor Rudy Giuliani may be exhorting New Yorkers and others to shop until they drop, but when it comes to shoppers on the Internet, he’s preaching to the [...]

This is a Profile

News from the Office Front

Brand Marketing

The news never stops, and cubicle-jockeys across the country seem more cognizant of that fact, now more than ever. According to a new report from Nielsen NetRatings, the accessing of [...]

This is a Profile

Tribute to Heroes Telethon Impacts Web

Brand Marketing

Interest in the celebrity telethon, “America: A Tribute To Heroes,” which was broadcast last Friday and raised more than $150 million for the victims of the terror attacks and their [...]

This is a Profile

Helping Orgs., News, Gov. Sites See Web Gains

Brand Marketing

The Web became a useful ally during and after the terror attacks on New York and Washington, as people found their way, in increased numbers, to a wide-range of destinations, [...]

This is a Profile

Net Radio News Traffic Rises During Attacks

Brand Marketing

In a new report released Tuesday, Portland, Ore.-based MeasureCast, an Internet radio measurement service, revealed substantial increases in Web listenership for online AM News/Talk station sites following the terrorist attacks [...]

This is a Profile

Hand in Hand

Brand Marketing

When it comes to surfing the Internet and watching TV, consumers have demonstrated great dexterity, with one hand on the mouse and the other on the TV remote control. According [...]

This is a Profile

Harvard.Edu Takes Top Honors

Brand Marketing

Harvard University received yet another accolade, but this time the honor went to the top-ranked university’s Web site. Harvard.edu was the most visited spot among university sites for the week [...]

This is a Profile

Entertainment Sites Hot in Summer

Brand Marketing

Internet usage in the U.S. tends to drop in the summer (all those beach parties and barbecues, presumably). This summer appears to be no exception, according to a new netScore [...]

This is a Profile

Office Workers Seek Web Inoculation

Brand Marketing

It’s been tough to be a Web site lately, with the rash of viruses proliferating through cyberspace. For more than a month, viruses such as “Code Red” and “Sircam” have [...]

This is a Profile

The (Instant) Message is Clear

Brand Marketing

If you need to reach someone at his or her office, the phone–we now know–is not the best way to do it. E-mail is easier and more popular, as evidenced [...]

This is a Profile

Traffic Soars to IRS.Gov

Brand Marketing

In yet another example that offline events continue to influence online behavior, a deluge of expectant taxpayers flooded the Internal Revenue Service’s official Web site. The Web surfers were searching [...]

This is a Profile

E-Consumer Round Up

Brand Marketing

–How are consumers using the Internet? Let us count the ways. Actually, there are really only two: users either shop online and then go offline to buy what they want, [...]

This is a Profile

Sex and the Internet

Brand Marketing

Last fall, Adweek magazine (Adweek IQ, October 30) reported that the “one segment of online entertainment that has flourished where others have failed” was pornography. Now a new survey has [...]

This is a Profile

The Net Moves to the Middle

Brand Marketing

Two months ago, the Briefing cited a Yahoo Internet Life report that stated Net users were, basically, hipper, younger, richer and better educated than their non-Web surfing counterparts. Specifically, the [...]

This is a Profile

Real Traffic

Brand Marketing

It’s supposed to rain. You want more info, so you sit down at your computer and log onto weather.com, and what’s the first thing you see? Icons of storm clouds? [...]