Simon Butler


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In the Sightlines

Brand Marketing

The two billboards stand side by side on a building at the corner of Houston Street and Avenue B in New York. They don’t carry logos, but feature grainy black-and-white [...]

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Madden, Another Join Smithsonian Magazine

Brand Marketing

NEW YORK—Smithsonian magazine hired two staffers. Thomas Madden was appointed New York manager; he previously was a category manager at Harvard Business Review. Caryl Heard was named sales development manager; [...]

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This Week – Test

Brand Marketing

This is a test. This is only a test. My tests are not very interesting to read. Testing, 1, 2, 3.

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City Slicks

Brand Marketing

You won’t see any characters from Sex and the City in a new bus campaign by O’Connor Group touting the agency. But you will see some of the agency’s staffers.The [...]

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Tas Joins Tacoda Systems

Brand Marketing

NEW YORK—New York-based Tacoda Systems hired Robert Tas as vice president of sales and marketing, a newly created position. He previously served as chief customer officer/executive vice president at CapitalThinking [...]

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Home and Away

Brand Marketing

Sometimes even those who help others need to be helped, too.To solicit contributions from readers and corporations for the USO of Metropolitan New York, Korey Kay & Partners broke a [...]

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Happy Trails

Brand Marketing

Remember those simple childhood days when your meals and outfits were all determined by your parents, and you didn’t have to make tough decisions?Well, McClain Finlon Advertising uses this idea [...]

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Meal Appeal

Brand Marketing

At least one meal with your kid a day may help keep the drugs away.Such is the message of a new PSA campaign for Partnership for a Drug-Free New Jersey [...]

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Point and Shoot

Brand Marketing

A digital camera worn on the wrist comes in handy when arranging a date in a new TV spot for Casio, by rotter•kantor.The 30-second spot, the first for the new [...]

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Storm Shelter

Brand Marketing

The plaintive voice of Bob Dylan helps convey a message of hope for animals in peril in a new TV spot for the World Wildlife Fund.The PSA, produced in 30- [...]

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Amigo’s Lullaby

Brand Marketing

You can’t keep a good elephant down-or at home, in the case of a new campaign for the Denver Zoo. The work, by McClain Finlon Advertising in Denver, broke last [...]

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Legal Aid Society to Debut PSAs

Brand Marketing

Natural lighting, off-camera violence and reality-based situations characterize a new campaign for The Legal Aid Society.The pro bono effort, the client’s first from Pedone & Partners in New York, features [...]

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Tough Choices

Brand Marketing

Would you rather head home to tackle the problem of crabgrass on your lawn, or visit the Oyster Bar & Restaurant to tackle an order of crab cakes?Those are some [...]

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Accent On Speed

Brand Marketing

To tout its cooking program In the Kitchen With Bob, QVC has created a TV spot that stresses chef Bob Bowersox’s versatility — while employing multiple speeds at once.The 30-second [...]

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A Call To Action

Brand Marketing

Start spreading the news — The Association for a Better New York is celebrating its 30th birthday, and a new print ad from Korey Kay & Partners seeks to convey [...]