Sloane Lucas

  • IQ news: Developers Wooed With Ad-Serving Tool

    Brand Marketing this week begins licensing its ad-serving “Browser Headline” technology to software developers for free, allowing developers to share revenue from ads served via the Web3000 AdNetwork, and giving […]

    IQ News: DoubleClick Divides – 6 New Units Emerge

    Brand Marketing

    Advertising solutions firm DoubleClick has reorganized its media wing, DoubleClick Network, to establish six vertical divisions to better position its sales teams as experts in specific advertising segments. The six […]

    IQ News: Cybergold and Inference Launch Cash2Register

    Brand Marketing

    Cybergold members, who earn cash for shopping online or for poking around sites, as of tomorrow get another incentive program to choose from. Launched with technology firm Inference, the new […]

    IQ News: CBS Builds Interactive Web Communities

    Brand Marketing

    The deal spans CBS’ daytime drama, late night, and prime-time properties. Some TV hits slated for their own rich media venue: The Late Show with David Letterman, Everybody Loves Raymond, […]

    Adweek 2000 Media and Technology: The Future Is Here

    Brand Marketing

    Marketers that prosper tomorrow must master the basics of e-tailing today Forget battling department stores at Christmas, drugstores on your lunch hour and bookstores on your way to catch a […]

    IQ News: Adds Content with ABC Pact, Features

    Brand Marketing

    Starting in November, the Audit Bureau of Circulations (ABC) will make its publishers’ statements and audit reports available to ABC members via, the digital version of SRDS. It will […]

    IQ News: Paramount Launches “Titanic” Effort Online

    Brand Marketing

    Paramount Home Video this week is launching an online marketing initiative to both support the release of a Titanic Collector’s Edition gift set, available as of Oct. 5, and drum […]

    IQ News: Ovitz-backed Commerce Site Launches Ad Effort

    Brand Marketing

    Monday marks the first major consumer marketing push for, the commerce and content site backed by Hollywood mogul Michael Ovitz. targets the entertainment afficionado with reviews and other […]

    IQ News: Guidance Gears Up For New Focus, Identity

    Brand Marketing

    Guidance Solutions is undergoing a metamorphosis designed to change the e-commerce solutions company from a fee-for-service model to an equity-sharing one. The Marina del Rey, Calif.-based company is dropping the […]

    IQ News: Doner Hires Kogler To Target Dot-coms

    Brand Marketing

    To date, the shop’s online line-up includes, worth approximately $15 million in offline and online advertising, which Doner won this summer. Leo Burnett’s Starcom handles media. Doner also handles […]