Stacy Straczynski


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AOL Search Boasts Highest Click-Through Rates

Digital

AOL search users are more likely to click on ads than any other major search engine. According to research released earlier this week by Chitika, a search-based online ad network, [...]

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Updated: AOL Search Boasts Highest CT Rates

Digital

AOL search users are more likely to click on ads than any other major search engine. According to research released earlier this week by Chitika, a search-based online ad network, [...]

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How to Maximize Sales Potential in a Changed Economy

Brand Marketing

The holiday season is a time of celebration for many retailers. But once it’s over, keeping sales moving in the right direction can be a challenge. To help give retailers [...]

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Retailers Report Mixed November Sales

Brand Marketing

The traditionally bustling holiday shopping kickoff had little impact on November sales for several large retailers, as consumers continued to seek out discounts. Department stores by far experienced the greatest [...]

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Wine Consumers Trading Down and Out

Brand Marketing

Consumers will toast in holiday cheer with wine again this year, but many are making category trade-downs and trade-outs due to economic factors, per a new survey released by Mintel [...]

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Social Media Users Really Are More Social

Digital

Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that [...]

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Beer, Snacks Top Consumer Satisfaction Index

Brand Marketing

In these tough economic times, consumers are pleased with their comfort foods, according to the latest American Customer Satisfaction Index released this week. The quarterly report, which measures customer satisfaction [...]

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JiWire: Airport Web Users Let Time Fly By

Digital

Most travelers who log on to airport Wi-Fi stay on for 30 minutes or more, according to a new study by JiWire. The second Mobile Audience Insights Report, released today [...]

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With Social Media, Who Needs Santa?

Digital

‘Tis the season for social media. Seventeen percent of U.S. consumers plan to leverage social media sites to assist in their holiday shopping this year. The majority (60 percent) will [...]

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Harley-Davidson Revs Product Placement

Brand Marketing

Harley-Davidson hopes to ride onto screens large and small in coming months. The motorcycle brand announced last week that it is has teamed up with entertainment consulting agency Davie Brown [...]

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Women Clicking to Earn Virtual Dollars

Digital

Women are jumping at the chance to earn online points and virtual dollars, according to a new report from online marketing firm Q Interactive. The survey, released at this week’s [...]

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Harley-Davidson Revs Up Product Placement

Brand Marketing

Harley-Davidson hopes to ride onto screens large and small in coming months. The motorcycle brand announced last week that it is has teamed up with entertainment consulting agency Davie Brown [...]

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Women Clicking for ‘Virtual Currency’ on Web

Digital

Women are jumping at the chance to earn online points and virtual dollars, according to a new report from online marketing firm Q Interactive. The survey, which was released yesterday [...]

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Online Retailers Get Social for the Holidays

Digital

To combat a slow sales forecast, many online retailers will be looking to boost their digital presence this holiday season, per Shop.org’s annual eHoliday Study conducted by BIGresearch.  A majority [...]

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Food Network Site Gets Ready for Thanksgiving

Digital

The Food Network is getting into the giving spirit this November by making its Thanksgiving 2009 microsite the center of its digital strategy. FoodNetwork.com, yesterday, began promoting its editorial holiday [...]