Stephanie Thompson


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FCB, Cap’n Crunch: ‘Ahoy, Adults!’

Brand Marketing

Seeking to build sales for its Cap’n Crunch brand among adults, Quaker Oats this week breaks a new TV and print campaign that plays on baby boomers’ nostalgia for the [...]

This is a Profile

Cap’n Crunch: ‘Ahoy, Adults!’

Brand Marketing

Seeking to build sales for its Cap’n Crunch brand among adults, Quaker Oats this week breaks a new TV and print campaign that plays on baby boomers’ nostalgia for the [...]

This is a Profile

Kellogg, Microsoft Team Up

Brand Marketing

With an eye toward putting a byte in breakfast, Microsoft Corp. and Kellogg Co. are joining together for an estimated $20 million holiday promotion that links 16 ready-to-eat cereals with [...]