Stephen A. Booth


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IQ News: Net-Enabled TV Recorder to Ship in Fall

Brand Marketing

The much-bruited PC-TV convergence might be entering U.S. homes by the back door – specifically, a hard disk digital video recorder (DVR) with Internet access, interactive TV functions and an [...]

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IQ News: I Want My ITV

Brand Marketing

As interactive TV technology improves, programmers and advertisers learn the possibilities. The sheer volume of press about interactive TV during last week’s National Association of Broadcasters convention seemed to deflect [...]

This is a Profile

IQ News: Cool Tool Interactions In Jeopardy!

Brand Marketing

How Mixed Signals Plays With the VBI Besides broadcasters, several other entities stand to benefit from the much-hyped online versions of Jeopardy! and Wheel of Fortune that began when the [...]